Shanghai is what China wants the world to see and by any standards it is simply breathtaking. What is more impressive? The soaring Pudong skyline seen from the Huangpu river Bund walkway and it’s backdrop of early 20th century buildings? Are the elevated highways, which stack 5 levels in height in certain areas like some giant snake in mid air across the city, what remain in mind? It is so impressive to see these super towers rising up in the air made of luxurious imported raw materials. You discover the neo classical design and style that is common to China’s more affluent areas. These things are but the tip of the iceberg, and all of which I have listed pertain only to the new buildings you can find in Shanghai. You simply can’t be prepared for China, no matter what you try. I believe a western foreigner arriving in China for the first time is an experience akin to the discovery of something so unexpected that it shakes the foundation of one’s perception. You are bombarded by completely new sights, sounds, smells, tastes, forget what you knew; you know have to learn again. You are witnessing the organized chaos of close to 1 billion and a half strong pushing forward with the plan that was laid by China’s post-revolution leaders; this is not something that can leave you indifferent. China gives us all a lesson in humility, this lesson cannot be learned from a distance, it must be witnessed. China teaches me something every day that I am here and inspires me. The Chinese development since the beginning of the 1980’s is in my opinion the greatest actual testament to the human spirit, a demonstration of what the world’s largest population has achieved in such a short time, by sticking to the visionary’s plan. There are no words that do justice to the feelings I have had here, overwhelmed, awe, resolve.

The first time I visited China was the end of August 2001 when Beijing hosted the World University Games. As an athlete, I tend to keep fond memories of the places where I delivered my greatest performances. As a Sabre fencer, these are the moments of my greatest battles. Munich, Rome, Valencia, New York, Winnipeg, Palm Springs where stage to my most glorious victories. Paris, Tenerife, Budapest, Athens, Seoul, although spectacular destinations are bitter memories of defeat. Ultimately, there was Beijing, China. In fact the world Universiade of 2001 was my last international competition. My result was disappointing but China left its mark on me. Frankly I never expected to return to China. Had that sentiment held true, from the current vantage point, I can affirm that I would have cut my life experience short of the most enriching challenge that I have yet undertaken. The reasons that brought me back to China are somewhat convoluted and the path that led me here was winding. I can’t say if it was my destiny I can’t claim to have that level of clarity yet, but there is something about me that I do know. Good or bad, I am one stubborn kid. It was once called obsessive by someone who does personality profiles, not obsessive compulsive, just obsessive. Once I believe in something and put my mind to it, there is only one thing that can possibly have a chance at stopping me: me.

Aquagold’s Chinese odyssey came out of the cloud of illusion the day I decided to make Shanghai mine and refused to accept the shortcomings of previous failed attempts at making our business work here. China made me realize that there was no cavalry coming and that if I wanted to do the impossible I could only rely on myself. Aquagold represents my dream and the most challenging objective that I have ever set out to accomplish. I can’t say if Aquagold reflects my personality but without a doubt everything of me is Aquagold. Aquagold is the ultimate obsession, my baby keeps me awake, pushes me to do my best and the days are too short to do all I can to live up to our dreams. She is alive; she is my wife and child, my best friend and worst enemy. Aquagold is the answer to so many of my existential questions. I guess this is what it feels like when you truly have found your calling, the real purpose that you were put together, the reason all the pieces fit together perfectly although so improbable. I can only guess that this is the case, since I don’t have enough time to seek out others and confirm. Nevertheless, China is a massive piece of the Aquagold puzzle of my life and I am the last person that would have ever thought that I would find the truth that I was seeking by immersing myself in a culture diametrically opposite to everything and anything that I had ever known, where upon entering the summer of life, I was asked to leave my bags at the door, because my language and culture would do me no good in the Middle Kingdom.

New York,  NY (September 3, 2009) – AQUAGOLD INTERNATIONAL (NASDAQ/Pinksheets:AQUI), a global distributor of premier Canadian spring water products, announces its immediate intent to increase its sales force.  Management believes the hiring surge has become necessary due to the widening demand of AQUAGOLD’S premier bottled water product. “We are strategically building a sales force that will penetrate specific markets,” said Marco Hassoun, the Vice President of Asian Market Sales and one of the company’s co-founders.  “Our high end bottled water will soon be introduced in concentrated areas that include Shanghai, Beijing and the southern coastal areas.”

Management expects the AQUAGOLD sales team, which until recently had consisted of a handful of people, to increase in size to fifty, including four Sales Managers who will have substantial experience in the bottled water industry as well as key relationships in the market.  “Our Sales Managers will play an integral role in the success of AQUAGOLD,” Mr. Hassoun remarked.   “We intend to have each focus on a specific market, which will include both the on and off trade market, the retail market and the institutional market.  We believe that a sales team led by an experienced manager, concentrating on their assigned market, will advantageously position us for our product introduction.” 

Management plans to begin sales efforts in Shanghai where an increased brand awareness of AQUAGOLD bottled water has already begun, due to the popularity of the television show, AQUAGOLD Superface, which has a venue in Beijing.  After the planned launch in Beijing, the plan calls for efforts to move on to Shanghai, the southern coastal areas and then second-tier markets such as Dalian. 

Planned product introduction, led by the sales force, will include a water tasting at the sites of various points of sale, prestigious shelf space of AQAUGOLD’S water at hotels, restaurants, KTV’s and distribution to first class transportation venues. “We are introducing our product in new ways and this is just another example of how our bottled water continues to be well-received,” stated Mr. Hassoun.  “Consumer water tasting at the points of sale, has not been done before and AQUAGOLD is the first Canadian water company to be able to offer this at retail venues.  The increasing demand of our product allows us to bring it to more consumers and our sales force looks forward to doing that.”

About AQUAGOLD INTERNATIONAL

AQUAGOLD INTERNATIONAL is pursuing its mission to provide premier Canadian spring water products to the world. Its vision is to distribute its products globally and to become a leading distributor of some of the most recognized brands in the market. The company’s mission and vision have begun in China with its first bottled water product, AQUAGOLD Premier Canadian Spring Water.

The information in this press release may involve guidance, expectations, beliefs, plans, intentions or strategies regarding the future.  Except for historical information contained herein, all such statements included in this press release are forward looking statements and are made by AQUAGOLD INTERNATIONAL, INC. in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934.  All forward-looking statements are based upon information currently available.  Although Management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that such expectations will prove to have been correct.  Actual results may differ materially from those indicated by these statements.  Numerous factors could cause or contribute to such differences.  The following risk factors, among others, could cause actual results to differ materially from those described in any forward-looking statements.  These risks and uncertainties include, but are not limited to, economic conditions, consumer spending, changes in the law or regulations, demand for products and services of the company, the competitive environment within the industry, the economic conditions in the industry and the financial strength of the Company’s customers and suppliers.  The Company does not undertake any obligation to update such forward-looking statements.  Investors are also directed to consider all other risks and uncertainties.

Contact Joe Matuella, 4D Strategies, Tel: 561.439.9994, email: Joe@4Dstrategies.com, www.aquagoldinternational.com.

60 Days and Counting

September 3, 2009

To some, it has been 8 years, to others, only a few months. It is funny how time always seems to be the one variable that has a different meaning for everyone based upon the interpretations of their experiences. AQUAGOLD is probably best described as a long-time project. With time… We carry the burden from the past to the future. With time… Things might not seem to change fast enough. With time… To some, everything can and will always look the same. Unequivocally, time is the one thing that I can say without a doubt, will change the world. In many ways, time is also the one factor we think we have control of, but really don’t.

I have had the pleasure of being CEO of AQUAGOLD now for 60 days. In these 60 days, I have tried to bring the focus from the 4 years of history to a more current time frame. We have had more activity in the efforts of the company with the infusion of our new team members then we have had in the past 4 years. So, I look forward to how time will change this company, with the help of a solid, unified team.

As CEO, my duties are to the shareholders, our clients and our team. I carry the burden of this company, all 4 years in the making. It is my responsibility to lead this company to achieve our goals. As CEO, I must set the standards high so that we can impeach any attempt to discredit our team based on the history of others. I look forward to each success so that in time all will see the company that AQUAGOLD will become.

In the next few months, we have our task clearly defined for us. Our company has to continue together as a team and get ready for the amount of business that will be actualized. Many people have come to me and have made suggestions as to how we can handle the next few weeks.  Although important, we believe it is not where 100% of our focus should go.  It is like the analogy of walking along on a railroad track.  If you stare at your feet too long without looking to the horizon you are certain to fall. Rest assured I am focusing on the horizon. I will not lose focus with the excitement of our short-term objectives. I am planning for the next few years. That is what I see.

I would like to publicly thank each and every member of the AQUAGOLD team for their tireless efforts in the past 60 days. Together we can build this first-class business in time.

Thank you all for your timeless effort.

Domingo M. Silvas III
CEO
AQUAGOLD International Inc.

New York, NY (AUGUST 31, 2009) – AQUAGOLD INTERNATIONAL (OTC/PinkSheets: AQUI), a global distributor of premier Canadian spring water products, announces that it has completed production of its first order for five containers of AQUAGOLD’s flagship 500 mL bottled product.  Production has been completed according to schedule and in conformance with requirements by the Chinese importer Orient International Holding Shanghai Foreign Trade Co., Ltd. (Orient).  The order is being shipped in partial shipments, one of which is already aboard a ship on its way to Shanghai, China.  Another partial shipment is on the rail to Vancouver, Canada, and the final portion is expected to be loaded onto the rail in Montreal sometime this week.  All shipments will be made under an irrevocable letter of credit as required by the contract for all purchase orders from Orient.

 

A portion of product from this first order will go to the Dashang Group, the largest retailer in Northeast China and the fifth largest retailer of any kind in China.  Dashang registered total 2008 sales exceeding US$8.9 billion (RMB62.5 billion) and vies with LianHua, which is also a member of the AQUAGOLD sales group in China, for the number one ranking in national sales in the supermarket and hypermarket retail segment. A significant portion of final sales from this first order are expected to be made into the high-end, on-site consumption market in China.  Management anticipates the flagship product will be placed in such high-end venues as luxury hotels, top-class restaurants, and prestigious nightlife establishments adding support to AQUAGOLD’s developing brand and further encouraging off-trade sales that represent the largest sector of the total market.

 

“Successful completion of production for our first purchase order is a very large milestone in the ongoing development of AQUAGOLD as a first-class company” states Domingo M. SIlvas III, CEO of AQUAGOLD International.  “We have taken a purposefully deliberate approach in producing this first order well.  In so doing, we believe we have established the template going forward for efficient, quality production and order fulfillment for many years to come.  We believe that our entire process, from order receipt, through production and shipment, to documentation and compliance is now ready to successfully accommodate the rapidly increasing volumes required by the existing CAD$ 200 million contracts in hand as well as future growth above these numbers in global markets.”

 

About AQUAGOLD INTERNATIONAL

AQUAGOLD INTERNATIONAL is pursuing its mission to provide premier Canadian spring water products to the world. Its vision is to distribute its products globally and to become a leading distributor of some of the most recognized brands in the market. The company’s mission and vision have begun in China with its first bottled water product, AQUAGOLD Premier Canadian Spring Water.

 

The information in this press release may involve guidance, expectations, beliefs, plans, intentions or strategies regarding the future.  Except for historical information contained herein, all such statements included in this press release are forward looking statements and are made by AQUAGOLD INTERNATIONAL, INC. in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934.  All forward-looking statements are based upon information currently available.  Although Management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that such expectations will prove to have been correct.  Actual results may differ materially from those indicated by these statements.  Numerous factors could cause or contribute to such differences.  The following risk factors, among others, could cause actual results to differ materially from those described in any forward-looking statements.  These risks and uncertainties include, but are not limited to, economic conditions, consumer spending, changes in the law or regulations, demand for products and services of the company, the competitive environment within the industry, the economic conditions in the industry and the financial strength of the Company’s customers and suppliers.  The Company does not undertake any obligation to update such forward-looking statements.  Investors are also directed to consider all other risks and uncertainties.

 

Contact Joe Matuella, 4D Strategies, Tel: 561.439.9994, email: Joe@4Dstrategies.com, www.aquagoldinternational.com.

From the desk of:
Domingo M. Silvas III 
Chief Executive Officer
AQUAGOLD International, Inc 

Statement of Direction for AQUAGOLD International, Inc.

 

I have just returned from spending a productive and insightful week in Canada with AQUAGOLD operations, and it is an ideal time to update shareholders about the considerable progress being made by AQUAGOLD International Inc. It is clear to me that the corporate transformation initiated less than one year ago has been realized and I am excited to report to the shareholders of AQUAGOLD the results of our efforts to date. I believe the vision I set into motion is well on its way to becoming reality. I realize that we are no longer the same company we were one year ago when I first joined the team, and it was only a short time ago that we began to transition from “old” to “new”.  I would like to sincerely thank our shareholders, customers, partners and team members for supporting this transformation and helping AQUAGOLD prepare for an exciting and prosperous future.

 

For me, everything began in July of 2008, when I met with two of the founders of AQUAGOLD.  After fully understanding the history of the company, their vision for the future and clearly seeing its considerable potential, I joined AQUAGOLD as a consultant and began crafting a new vision.  With the help of the Board of Directors, we established key components to ensure a stable foundation upon which we could build a successful business.

 

We carefully built this foundation step by step.  First, I secured the legal representation of the well-established law firm of Brinen and Associates to focus on compliance and transactional issues. Through the expertise Joshua Brinen our publicly traded corporation is more legally sound.  Next, I restructured the existing management team and added new members who bring considerable years of experience and expertise to the company.  We were thrilled to bring in Joseph Rosamilia, a veteran of the banking and finance industry with strong experience in Asian markets.  Then, we secured Joe Matuella, a branding and marketing expert with significant experience in creating sustainable brands; a core competency critical to our success in this industry.

 

Once the legal and management teams were securely in place, we refocused our attention and efforts on the Chinese markets by working closely with founders Daniel Sauve and York Tang.  It was apparent to us that China’s extraordinary, double-digit growth was supporting strong domestic retail growth and that a significant demand for imported luxury items, specifically water, was well underway.  We embarked upon a comprehensive production strategy that would allow us to continue to develop this high-end market that is the core of our plan to maximize future growth and long-term value for AQUAGOLD and its shareholders.

 

In keeping with this core target market, we knew that AQUAGOLD’S offering would have to be a first-class product representative of the goods this new class of consumers demands.  We spent a great deal of time and effort on the research and development necessary to ensure we had a premium quality product that would be highly desirable.  We wanted our product to represent purity and a distinction that can only be found in natural resources.  Knowing the caliber of our product, precise measures were taken so that our vendors and production partners were properly committed to, and aligned with, our vision for AQUAGOLD.

 

With this strong foundation properly established, it was time to begin executing a strong and timely marketing initiative in China.  With York Tang taking the lead, we worked with a top production team to create “AQUAGOLD Superface,” a Chinese Reality show in the form of a modeling competition.  After several weeks of broadcasting, “AQUAGOLD Superface” was airing weekly to a viewership of over thirty million and we knew we had a hit on our hands.  The AQUAGOLD branding process was in full swing.   With this strong momentum in China, we received the support of twelve prestigious organizations that now provides us with an exceptionally strong foothold in this highly lucrative market.  Through these marketing efforts, we fully anticipate the continued growth of brand recognition in China that will underpin our prospects for success.

 

Our team in China has been hard at work mobilizing the necessary means to successfully carry out the distribution process for AQUAGOLD’S products.  We have identified short-, medium- and long-term growth strategies that are in the midst of implementation.  Given that our product is a premium luxury item, we have identified the sectors of operation that will best suit our distribution plans.  Our products target the upper echelons of the Chinese social structure, which represent an extremely large market, estimated at between two hundred to three hundred million people.  In order to carry out our plans, management in China has put together a highly qualified team of sales representatives with very strong industry experience.  These efforts have focused primarily on Shanghai, the initial venue for our sales.

 

As the containers continue to arrive with our flagship product, a sales team of managers and representatives is being trained to assist in sales and marketing operations.  We currently have ten sales representatives, with immediate capacity to expand to fifty, as well as two managers, with immediate capacity to expand to ten for the Shanghai territory alone.  Implementation of similar sales and marketing teams have been established for Beijing, as well as second tier cities that include Shenzen, Dalian, Hanzhou and Wuxi.  In Shanghai alone, our initial product will be received by fifty restaurants, one hundred hotels, three hundred to five hundred supermarkets and fifty KTV (karaoke) nightclubs, representative of the higher quality clientele that we are targeting in China.

 

We believe that the success of our initial marketing campaign was a critical factor that has enabled us to establish strong relationships with two of the largest retail chains in China, that collectively distribute through over eight thousand retail points of sale nationally.  Our focus on securing distribution relationships has been enormously productive, and AQUAGOLD now stands ready for further international expansion of its product. 

 

As the company’s new vision began to successfully materialize, I was invited to China to meet with the Board of Directors in Shanghai.  This gave me a chance to see and better observe, interact with, and understand the culture of our core market.  As a guest of York Tang, I was able to visit many wonderful historic sites and began to understand that purity and distinction are highly desirable and valued qualities in the Chinese culture.  It was in Shanghai that I gave my one-year report on the company’s foundational progress and shared a plan for what I believe will be exceptional revenue growth.  Within a few days of that meeting, the Board of Directors affirmed their continued support and appointed me the CEO of AQUAGOLD.

 

There is currently a great amount of excitement surrounding AQUAGOLD International.  We have recently started shipping our product to China and there is a lot of enthusiasm and anticipation from our clients and partners, not to mention the buzz being created by “AQUAGOLD Superface.”  Several factors have combined to create enormous potential for prolific expansion in the near-term, while also providing long-term value creation for shareholders of AQUAGOLD.  These factors include:

 

  • Rapidly increasing brand awareness in China
  • Overwhelming support from prominent Chinese companies, and
  • Recent acquisition of very significant sales contracts

 

I understand that there may still be some concerns surrounding the history of AQUAGOLD.  I would like to try to ease some of these concerns by sharing my belief that the significant effort that has been applied systematically and consistently within the “new” company will result in resolution of all inherent legacy issues.  Rest assured that AQUAGOLD is now solely focused on forward movement, supported by a highly ethical, committed and strong base of management and operational expertise.  I can say with confidence that the level of professionalism and integrity of each team member in the “new” company will become readily apparent as we experience the successes resulting from their work, dedication and singular commitment to providing a first-class product.

 

I want to invite you to follow us as we begin a social media campaign in order to regularly share news on our progress with you.  We encourage you to become a fan on Facebook and follow us on Twitter so that you may keep in touch with us.  You can additionally look forward to a new CEO blog as well as a China blog that will be initiated soon. 

 

I will be conducting a shareholders meeting this Fall and look forward to your attendance.  I hope that you are encouraged and excited about all the positive results AQUAGOLD is experiencing and the enormous potential our company has as it successfully penetrates the Chinese market.  I look forward to continuing to build confidence among our shareholders and rewarding their belief in us by demonstrating the success of our comprehensive business plan.

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August 25, 2009

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